Why use Shopify and Metabase
Shopify is a popular ecommerce platform businesses use to create and manage their own online store. It’s the perfect tool to thrive online, but not to visualize your sales data, as it’s not as customizable as a BI tool, like Metabase. Metabase makes it simpler to identify trends and patterns that may not be immediately apparent in raw data or on Shopify's dashboard. You can deeply investigate and truly understand your users' behaviors in time.
Data export from Shopify to Metabase
Create charts on Metabase based on Shopify’s data in only 3 steps :
- Download: You need to create a developer account on their platform and obtain an API key. Then, you write a script to retrieve and export sales data from your store.
- Transform: To make the data more usable according to what you want to measure (example : if you want to filter or aggregate the data), you should transform it a bit. Then, you can store it to a PostgreSQL database, in an organized and easily accessible way.
- Keep them updated: To regularly update your database, you should use a tool called CRON : it’s a program that schedules tasks at regular intervals. This way, your script runs frequently and your dashboards are always up-to-date.
From PostgreSQL to a Metabase dashboard
Now that you have created a data pipeline to a postgres database, you can create the dashboards you need to properly follow your business health and your users’ trends. Here are some cool examples of what connecting Shopify and Metabase could bring you :
- Identify and target the most profitable customer segments, to maximize your return on investment and drive more sales
- Optimize pricing strategy, to stay competitive on the market
- Improve your inventory management, to make sure your top 3 products are always available for your clients
- Personalize the customer experience, to create targeted marketing campaigns and personalized product recommendations
